The Story Behind Our Logo

When I first started thinking about a logo for BecomeCA.com, I wanted something that quietly reflected what I had gone through as a student, and what took me to a better place today.

That’s how the tilted green infinity loop was born.

Kaizen, in Small Steps

One idea that has always resonated with me is Kaizen—the Japanese philosophy. It focuses on tiny, controlled improvements on a never-ending basis.

As students, we must have grown up hearing “go big or go home” and it’s tempting to look for big leaps or shortcuts. But ironically, to go big you need to go small.

Pretty much in everything you see, there is always some room to grow. I do not want to obsess over the outcome or to chase the metric. Rather I want to tinker, iterate on a worthy pursuit and keep expanding it with every iteration.

The infinity loop, to me, represents this never-ending path of growth—slow, steady, but moving forward. And also, the loop is slightly tilted moving from left to right. It suggests the growth arc as the time passes. You expand, your outputs expand, and your impact expands.

This is also why the loop is green in colour. Green represents growth, and also money and wealth; closely tied to the CA profession.

The Infinite Game

Another thought that shaped the logo was James Carse’s idea of finite vs. infinite games.

Finite games are those games you play to win (like football or cricket).

Infinite games you play just for playing sake (like Monopoly).

I played a lot of finite games: pass a CA exam, get a job, get a promotion over the guy next to me. This resulted in accumulated stress and ultimately burnout. I had to come out of the corporate finite game and start a solopreneur infinite game.

The moment I started treating my career as an infinite game, (teach for teaching sake, create content for creating sake, write books for writing sake) my stress levels were cut in half and my productivity doubled. The idea is to not obsess about reaching the finish line but being ready to see it as the starting line for the next round of play.

The personal connection

And finally, the personal connection. I cleared CA Inter in my 8th attempt. I cleared CA Final also in my 8th attempt. It was a coincidence. But somehow the number 8 stuck with me. I wanted to reframe 8 in a positive way.

So, tell me, what is an 8 when you turn it sideways? Infinity.

Our logo in a sentence: practice Kaizen, play the Infinite game, reframe failure into a positive identity.

This logo holds my story. But I’ve shared the complete journey—failures, lessons, and strategies that helped me finally become a CA—in my book SUBSTANCE AND FORM. If you’d like to read the book and fast-track your CA journey, you can get your copy here: https://becomeca.com/substance-and-form

P.S. It's author signed :)